Meeting the Need for Compelling Digital Media Content
Digital content creators and budding new media filmmakers need to focus on developing compelling content before worrying about such things as distribution channels and audience levels. To be effective, mobile content must not just be re-purposed cinematic or television content, using the electronic equivalent of a splice, says David Farquhar, CEO of 2in10, Ltd.
David will be addressing this topic at the upcoming Mem08 conference in Cannes May 8-9, 2008. During his talk, he will hit upon such issues as design, formats, writing, filming, post-production, sound, lighting, range of shots, and movement as well. In short, you have to 'tear up the rule book' when it comes to creating good mobile media content, he says.
Creativity Meets Technology Conference Focuses on Digital Media
2in10 Ltd will co-sponsor an important half-day conference, along with Young Company Finance (YCF) and Scottish Enterprise, focusing on digital entertainment and emerging new media business opportunities in Scotland. The meeting will take place in Glasgow at the Royal Concert Hall on May 22, 2008.
The Creativity Meets Technology event will bring together some of the top experts, advisors and executives in the digital entertainment industries.
The conference complements the publication of the YCF Special Report on Digital Entertainment in Scotland, published in association with 2in10 Ltd.
Seating is limited for this important event that will explore the future of digital media and highlight key opportunities for executives, creative directors and others.
For more information, please click the link below or go directly to the Young Company Finance site at www.ycf.co.uk.
2in10 helps transform ambitious technology companies into international success stories. We do this by embedding the Product and Channel best practices used by the world's leading technology companies to drive a step-change in your revenues and transform your approach to marketing.
We grow the value of technology companies by making them Market Ready, enabling you to sell your products initially into the domestic market and then internationally. We bring over 350 years of collective Sales & Marketing experience in the technology sector delivered by coaching, knowledge transfer and interim management. We have offices in the UK, US, Dubai and Japan and help our companies drive the recruitment and management of channel partners in key target markets in North America, Asia and Europe.
Scotland is great at inventing leading edge technology, but not so hot at globalising it. Why? In most cases, it is because more effort is spent on product development than understanding customer needs, and distribution and sales channels.
“If you’re going to take a product to market, you have to address the problem that the market wants solved and how it wants to buy from you, rather than always being in the garage fiddling with your toys.”
- David Farquhar, 2in10 CEO, in a recent issue of Scottish Business Insider.
______________________________
Reservations are now being accepted for 2in10's 2008 Master Class Series.
For details, and to sign up, please email 2in10 Ltd. at info@2in10.com
2007 Brings a Number of Successes for 2in10 Strategies
In 2007, 2in10's team of product and channel experts have succeeded in:
Productising a global solution for a software engineering firm using product management best practice
Negotiating channel relationships with two global vendors for a young logistics software company to take their product to market
Designing product and channel management processes for a £6m electronics manufacturer
Defining a new channels-based strategy for a £15m enterprise software company
Implementing marketing and sales plans for a software value added reseller and a channel relationship with its US partners
Developing a presence and identifying distribution and technology partners in the Japanese marketplace for a mobile content company
"2in10 delivered well-structured and interactive sessions which were highly informative and very enjoyable. Their knowledge and enthusiasm were evident from the outset, and they showed great skill not only in keeping the subject matter keenly relevant to the participants but also in responding and adapting to their needs. The results exceeded my expectations."
David Alldritt
IPT Product Manager
HIGHnet
I have to say that the results surpassed our expectations. All of the companies benefited greatly from the forthright advice and processes introduced by 2in10.
They are now all significantly better placed to succeed in today's highly competitive markets. The inclusive but
challenging style of the 2in10 team succeeded in building a mutual support culture amongst the directors of the various businesses, which
we hope will continue."
Joanne Blanusa
HIE, Knowledge
Economy Team
______
Other companies agree...
2in10's Master Class Series "was a great learning experience for us. We learned a lot, as well as re-awakened previous knowledge. The timing could not have been better.
Ian Moore
Mirspot Ltd.
Click here to read the full testimonials and others.
