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Alastair Balfour Alastair Balfour

David Farquhar David Farquhar

Tim ScannellTim Scannell

Debbie Cates Debbie Cates

Nick Shelness

Riaz Bava Riaz Bava

George Hall George Hall

Mike Kennedy Mike Kennedy

Janet Unsworth

Fiona Riddoch

About 2in10

 

Since 2005, 2in10 has been working with technology companies to achieve the core objective of successfully growing within their home markets and internationally.

A lot of technology businesses are founded by highly skilled engineers, who understand product design. Many of these companies have benefitted from the expertise 2in10 can bring to the areas that are not natural territory for these entrepreneurs, namely sales and marketing.

Understanding technology is one thing; successfully taking it to market is very different.  Sales success is obviously central to a profitable business, but designing and promoting the right Product and building and right sales Channels are also vitally important. 2in10 utilise skills, tools and techniques developed during many years spent working on our own high-growth companies as well as for global leaders of the technology sector such as Oracle, IBM, Xerox and HP, to create a comprehensive knowledge-base of best practice in technology sales and marketing. These processes are then used in conjunction with your existing team to deliver the required results.

The process is tried and tested. Once your objectives and requirements have been understood, 2in10 will work with you as part of your team, rather than offering consultancy or write reports, to deliver practical hands-on programmes to create a STEP-CHANGE in REVENUE GROWTH.

To find out more download the 2in10 Corporate CV here. pdf


Our founding Directors comprise a blend of product and channel specialists, who have worked for some of the world's leading technology corporations and entrepreneurs with business-building skills.

  • Alastair Balfour Chairman (Marketing Communications)
  • David Farquhar CEO (Software CEO, Channel Management, Enterprise Software/Mobile & Wireless)
  • Tim Scannell US Director (Market Intelligence/Diligence & Marketing Communications, Software/Mobile & Wireless/Hardware)

  Our Associate Directors bring international coverage in Europe, Asia and North America, as well as additional specialist skills.

  • Riaz Bava Dubai (Sales Development, Hardware/Software)
  • Debbie Cates (Sales Management & Product Marketing, Hardware, Enterprise Software)
  • Mike Kennedy (Product Management, Enterprise Software)
  • George Hall (Sales & Marketing Strategies & Product Management, IT Services/Software)
  • Fiona Riddoch Brussels (Product Management & Business Development, Energy Technologies/Electronics)
  • Nick Shelness (Product Management, Product Development & Technical Diligence, Enterprise Software)
  • Janet Unsworth (Technical Diligence, Channel Programmes, Web Integration, IT Services)