"From not having an understanding of product and channel management/marketing a few months ago, we cannot now imagine how we ever thought it was possible to operate without them. The 2in10 Step-Change Programme has provided SeeByte with the capability to become a market leading company.
The placements at Sun enabled us to have one-on-one time with senior product and channel management executives and it's clear that most technology companies in the US have been doing this stuff since their inception. From day one we saw massive benefit in the complete package that the programme provided."
Alastair Cormack
Product Manager, Military Sector
SeeByte Limited
There is no question the road to becoming a successful product company is difficult and dangerous. We always start with a Discovery phase where we learn about your capabilities in marketing, sales and how they are supported by engineering. Our analysis is based on a benchmark of the Market Ready Company™ and the Market Ready Product™. This will help us work with you to create the right journey for you and your company.
To de-risk this journey, we then use a blend of coaching, knowledge transfer and placements (with our Knowledge Partners) to embed the same best practice tools and processes that drive the world's leading technology companies. Key to the successful implementation of any Step-Change Programme is integrating these different disciplines. This involves understanding where to position them within the management structure; which are field and which are HQ functions - and how they are mutually supportive.The key elements are shown below.
We can then create an Action Plan focused on working with your company to build drive a step-change in your revenue growth through the most appropriate sales channels.
We help to identify the most promising markets and to position the product and the company in those markets. During this Execution phase 2in10 people can come and strengthen your management team by bringing in the core disciplines to compliment your skills, until it's time to recruit your own.
