"Rocela has proved extremely successful in selling and delivering value-add services to owners of Oracle licences. Part of the company’s strategy has involved the productisation of services to enable the business to scale more rapidly."
2in10 provided Rocela with specialist advice on how to align future products with existing software categories, thus making it easier for buyers to identify a need. 2in10 also assisted Rocela with the development of a channel strategy."Rocela has proved extremely successful in selling and delivering value-add services to owners of Oracle licences. Part of the company’s strategy has involved the productisation of services to enable the business to scale more rapidly. "
- Martin Mutch
Chief Executive
Rocela Ltd
"I cannot recommend 2in10 highly enough. They are a hugely experienced team of product and channel managers who have totally changed the way we do business. They helped us reorganise our DNA for success and as a result we are now closing our first $1M+ deals."
- David Lane
CEO
SeeByte Ltd.
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2in10 works with highly ambitious technology product companies looking to achieve a step change in their revenues. Typically these will be either early stage companies with initial reference sales already made or more mature businesses seeking to drive the next stage of growth.
In 2006 a team from 2in10 worked with members of the Management Group at Graham Technology based in Inchinnan, near Glasgow Airport. The aim of the assignment was to help the team and the new CEO, Mike Hughes evaluate their strategic growth options with a view to driving revenue growth. The two key areas reviewed were Product Strategy and Channel Strategy. The team had already determined its target vertical market sector, but wanted to identify the best Route To Market and understand the optimal Product set to winning new license revenue business. Learn more about the outcomes in the Sunday Herald.
Dundee-based TPLD (Team Play Learning Dynamics) came to 2in10 to help develop their Go-To-Market plan and negotiate a value-added-reseller Channel relationship in the USA. As a result of this project TPLD is now enjoying revenue growth through new corporate clients in both the UK and a number of international markets.
2in10 provided material help in helping us to produce a robust Go To Market plan for our Infiniteams and Eduteams products. This plan defined the positioning and messaging for these products and has helped us to make a substantial impact on the markets, both in the UK and overseas. 2in10 also helped us develop a better understanding of the attributes required to develop channel partnership in the US. I commend their expertise to anyone trying to build an international technology product company. – Jim Piggot, CEO
Community People serves the public sector, media and memberships organisations with a unique suite of on-line consultation, stakeholder engagement and participation tools. 2in10 has been helping CEO Jim Sproat identify new markets and new market opportunities across the UK and in the US. The team has recently won a significant project with Holyrood Magazine providing an on-line debating forum in the run-up to the May '07 Holyrood Elections. Find out more at http://holyrood.consultationfinder.com/manifesto/
When Microsoft Gold Certified Partner Company Net decided to revise their strategy and look at developing products alongside their existing service offerings they turned to 2in10 for help. After taking the whole management team through the flagship Step-Change Programme 2in10 arranged for CEO Neil Francis and his colleagues to attend immersion placements in Boston with Microsoft and their US partner of the year Magenic. As a result Company Net has taken on a new direction and is significantly growing its revenues with renewed confidence. After one crucial sales call Neil Francis email 2in10 director Benny Placido: " Just to let you know we won that pitch on wednesday -so thanks for teaching us about buyers..."
Other views from the Company Net team: ‘2in10 forced us to think about strategic direction of the company. They made us look at the risks and rewards of productisation and made us behave differently with new products like Microsoft Dynamics CRM. The Magenic visit was hugely influential in formulating our strategic direction.’
