Please join 2in10 Ltd and ScotlandIS as they present an Executive Master Class Series in international product and channel management and marketing. The sessions in this series will provide valuable and real-world guidance to executives who want to successfully sell their products in international markets.
Scotland leads the UK in the creation of Information and Communications Technology intellectual property and generates 17% of the UK's patent applications. However, the country represents only 8.6% of the UK economy and has just a 5% share of commercialized IP in the UK. Despite it's innovation track record, Scotland also trails the U.S. and Asian companies in the global marketplace. Why?
In most cases it is because Scottish companies fail to understand the challenges of selling internationally. To do it successfully, you need to understand the markets, channels and buying patterns, plan carefully and position your product correctly.
2in10 's product and channel specialists explore what is necessary to achieve a real market focus for your products and services on an international stage. Topics discussed during these ‘taster' sessions include:
The Master Class series will concentrate on applying these disciplines to help you achieve a real market focus for your products. These sessions will share the secrets of seasoned practitioners, and will help you develop a framework to effectively position and sell your products around the world.
Interested? Then be sure to reserve your place by email, noting the session you wish to attend to: rosemary.brown.scotlandis@ednet.co.uk
Dundee - Oct. 24th
Queen Mother Building, University of Dundee
Edinburgh - Oct. 26th
Start International Building, Edinburgh Park
Glasgow - Nov. 2nd
Hillington Park Innovation Centre
Aberdeen - Nov. 9th
(venue to be advised)
ScotlandIS/NMI/SOA Members : £25.00 +vat
(Members of MXAlliance, ELearning Alliance also qualify for this rate)
Non-members: £35.00 + vat
