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"Symbol announces international ISV partnership with TraceAll"

Holtsville, NY: Dateline: Friday 11th August

Symbol Technologies Inc., (NYSE: SBL) announces TraceAll (Glasgow) as a member of its Independent Software Vendor programme through the Symbol Worldwide Channel Strategy, Development and Marketing group.

This partnership will enable TraceAll and Symbol to provide on-line traceability solutions for optimizing global supply chains.This is achieved by utilising the TraceAll™ on-line traceability software in combination with Symbol's hand-held mobile PC bar code and RFID product lines

These solutions will initially target food industry supply chains for blue chip customer groups in the UK and Scandinavia. TraceAll and Symbol already have numerous customers in the production, processing, distribution and retailing sub-sectors of the food industry globally.

TraceAll director Alan Steele is internationally recognized as a leading expert in the traceability field through his advisory work for the EU and UK governments. According to Steele

"Partnering with Symbol is a major step in our development: it gives us global reach, access to Symbol's direct channel sales teams, their channel marketing group and tier one implementation partners. There is a clear and powerful joint value proposition for our respective customers, delivering measurable cost savings and increased supply chain efficiency"

2in10 has been helping TraceAll develop its global Product and Channel strategies through work brokered by Innovation Centres Scotland and Scottish Enterprise Renfrewshire. 2in10 directors are now working as part of the TraceAll delivery team, helping to execute the plans developed from these strategies. Negotiating the partnership with Symbol is the first stage in that implementation plan.

Information

Founded in 1975, Symbol The Enterprise Mobility Company™ has for over 30 years led the way in providing full-service, integrated enterprise mobility solutions. A global, $1 billion+ company with headquarters in Holtsville, New York State and operations in more than 50 countries, Symbol is a recognized leader in providing mobility products and solutions that make people more effective by keeping them connected to business applications and information both inside and outside the workplace. www.symbol.com

Founded in 2004 and headquartered in Glasgow, Scotland, TraceAll is a leading provider of Food Traceability software in Europe. The TraceAll™ software solution delivers online traceability providing a fully developed and supported set of tools which can easily be adapted to maximize the benefits to a business. TraceAll won the 2005 Scottish Software Award for Best Company Start-up. www.traceall.co.uk

2in10 helps transform ambitious technology companies into international success stories. We do this by embedding the same Product and Channel best practices used by the world's leading ICT companies to accelerate revenue growth across global markets. Based in the UK and the US, 2in10's founders have built their track records working for these market leaders, in the process accumulating over 100 years of experience in product and channel management and marketing. www.2in10.com