Events

Product and Channel: The Fast Way to Market

Highlands & Islands Enterprise and 2in10 Ltd. present an Executive Masterclass Series for CEOs, managers and others involved in technology product development and channel marketing. The series of six connected workshops will emphasize learning by example and feature practical exercises that can be applied to your company and product plans. Lessons will also be delivered by 2in10’s experienced practitioners, who have held senior product and channel roles in some of the leading ICT product companies.

Who Should Attend and Why?

The six Inverness-based workshops will cover a number of key topics related to product and channel management, product and channel marketing, and sales success strategies. These topics include:

• How to develop strong messages and competitive positioning
• How to build a product the market wants to buy
• Making use of the right tools for managing the sales process
• Finding ways of getting your message to the market
• Understanding how channels in both new and mature markets work
• How to manage channels for turnover and profit
• Understanding the Product Management Role and why it matters
• Developing an effective market Requirements Document
• Direct versus Indirect Selling Techniques
• Developing an effective sales kit

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