An Executive Masterclass Series for CEOs, managers and others involved in technology product development and channel marketing.
Developing a successful product for the ICT market is only half the battle. An effective campaign usually depends on how well that product is positioned in the right market, the effectiveness of strategic sales support and marketing tools, and a clear understanding of the customers’ needs and expectations.
In the past, 2in10 Ltd has partnered with organizations like Highlands & Islands Enterprise to present a series of six connected workshops for CEOs and senior managers focusing on the sales & marketing best practices successfully used by leading global ICT companies
These unique workshops emphasized learning by example and featured practical exercises that can be applied to company and product plans. Lessons were also delivered by 2in10’s experienced practitioners, who have held senior product and channel roles in some of the leading ICT product companies.
Who Should Attend and Why?
The workshops are designed to deliver useful and pertinent product and channel strategy information to CEOs, managers, product and channel marketers and anyone else in an organization that is involved in successfully positioning products in a global marketplace.
The workshop series provides invaluable and tangible lessons for executives interested in growing a substantial product business beyond first sales, or looking for solutions to deliver a step-change in revenue growth.
Workshop Topics and Go-To-Market Guidelines
The workshop series is organized into 6 sessions designed to deliver a maximum of useful and relevant sales and marketing information in a format that is easy to assimilate into your sales and channel development strategies. They also provide an opportunity to interact and discuss topics with industry experts.
Sessions will cover a number of key topics related to product and channel management, product and channel marketing, and sales success strategies. These topics include:
- How to develop strong messages and competitive positioning
- How to build a product the market wants to buy
- Making use of the right tools for managing the sales process
- Finding ways of getting your message to the market
- Understanding how channels in both new and mature markets work
- How to manage channels for turnover and profit
- Understanding the Product Management Role and why it matters
- Developing an effective market Requirements Document
- Direct versus Indirect Selling Techniques
- Developing an effective sales kit
Workshop Locations
To be announced..
