Press Release

2in10 Adds to its Team of Experienced Sales and Marketing Professionals

(LtoR) George Hall, Ichiro Sayama, and Fiona Riddoch

 

March 2007 – Glasgow, UK – 2in10 Ltd, a venture management firm that employs product and channel best practices to grow the value of companies and help them achieve a step-change towards domestic and international markets, has announced the addition of three new associates to its team of technology marketing and sales professionals.

These associates bring a wide range of knowledge and experience to the 2in10 business-building portfolio and include:

George Hall, who brings strong sales and marketing and relationship management skills to the team and has more than 25 years experience working for technology companies in a variety of industries including Financial Services, Utilities, Public Sector, and Oil & Gas. He spent 12 years at IBM Corp., where he held positions in sales management, general management and product management.

In 1995, George moved to FI GROUP as the General Manager in Scotland where he successfully instilled strong sales and marketing disciplines into a very operationally focused organization. He then went to India where he acquired IIS Infotech for FI GROUP and integrated the company into the FI culture. While in India, George ran the product training business, implementing product management life cycle disciplines into the organisation.

For more information on George Hall … click here.

Fiona Riddoch, who specializes in product management and leads the firm’s interests in Energy Technologies. She divides her time between Edinburgh and Brussels where she also fulfils the role of CEO of COGEN, the European Association for the Promotion of Cogeneration. Fiona also worked in a variety of product management and sales roles for Honeywell UK’s home controls business, and led the rollout of the “Voice of the Customer” Product Management initiative to the European management teams (6 countries) of the Honeywell heating controls business.

For more information on Fiona Riddoch… click here.

Ichiro Sayama, who has more than 25 years experience in technology marketing and product globalisation? He is based in Tokyo, Japan and Marina del Rey, CA. Ichiro was a principal at JUSC International, Marina del Rey, CA. www.jusci.com, where he worked as a marketing consultant dedicated in assisting IT-related companies worldwide to penetrate into the Japanese market. He then became Vice President, Japan Operations at Launch Media Inc., Santa Monica, CA. www.launch.com, where he managed the entire relationship with Launch Japan (a joint venture between Softbank, Yahoo Japan and Tokyo Broadcasting Corporation.

Ichiro was also a Consultant to Founder and CEO at GeoCities (now Yahoo!) Marina del Rey, CA, www.geocities.com, where he coordinated the localization of GeoCities Japan's Web site and managed communications between the American and Japanese business entities of GeoCities. He was also Manager, Software Acquisitions at Softbank America, Marina del Rey, CA, www.softbank.com., where he had close experience with international channels and sales marketing.

For more information on Ichiro Sayama … click here.

About 2in10 - www.2in10.com

2in10 is a venture management firm founded in 2005 in Glasgow, Scotland with the aim of improving the growth rate of the indigenous UK technology sector, by applying globally recognised industry-specific best practise in marketing and sales.

The 2in10 team comprises seasoned technology industry veterans, each a domain specialist in one of the key areas of product management, product marketing, third party sales channel design, direct and in-direct sales management and product engineering.

Managing Directors of the organisation include: David Farquhar, founder and CEO of Idesta and COO of the Interactive University; Alastair Balfour, co-founder and MD of Insider Group; Benny Placido, CEO of Pilgrim Systems; Gordon Stuart, founder and CEO of Spectra3, and North American Director Tim Scannell, founder and President of Shoreline Research, based in Boston, MA (USA).

Collectively, the 2in10 team offers 350 years sales and marketing experience in the technology sector, delivered by coaching, knowledge transfer and interim management. The company maintains offices in Glasgow, Edinburgh, Boston, Tokyo, the UK and Dubai and is dedicated to helping companies drive the recruitment and management of channel partners in key target markets in North America, Asia and Europe.

To date 2in10 has worked with over 15 early to mid-stage companies in a range of software, electronics and device manufacturing sectors.

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For more information on 2in10 Ltd. please contact:

David Farquhar

CEO

2in10 Ltd.

david.farquhar@2in10.com