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This is an exciting move by Dundee University, certainly the first of its kind in Scotland and perhaps in the UK. The initiative will enable our software students to add immediate value to the companies they join by virtue of the real world expertise they will acquire through our partnership with 2in10.'
- Professor Peter Gregor
Dean of the School of Computing
University of Dundee
Sept. 2007 - A new generation of Scottish computer software students will learn technology marketing secrets at a unique new course to be launched this month by the University of Dundee.
The University’s School of Computing has signed an agreement with 2in10 Ltd, a technology venture management firm based in Glasgow, to incorporate its intellectual property in Product Management and Product Marketing into the School’s existing BSc degree courses in E-Commerce and Applied Computing.
This will take the form of an elective module to be taught by 2in10’s directors and specialist associates, and will also involve active Scottish technology entrepreneurs delivering case study projects.
The Technology Innovation Management module will cover such issues as:
“This is an exciting move by Dundee University, certainly the first of its kind in Scotland and perhaps in the UK,” said Professor Peter Gregor, Dean of the School of Computing. “The initiative will enable our software students to add immediate value to the companies they join by virtue of the real world expertise they will acquire through our partnership with 2in10.”
David Farquhar, 2in10 CEO, added: “We strongly believe that today’s software engineering graduates need technical marketing skills and knowledge to be able to help their companies to build genuinely commercial products that markets want to buy. We have distilled over 300 years of technology product marketing and sales experience in to our programmes, and are delighted to be able to deploy them for the benefit of students at Dundee University’s School of Computing.”
About 2in10 - www.2in10.com
2in10 is a venture management firm founded in 2005 in Glasgow, Scotland with the aim of improving the growth rate of the indigenous UK technology sector, by applying globally recognised industry-specific best practise in marketing and sales.
The 2in10 team comprises seasoned technology industry veterans, each a domain specialist in one of the key areas of product management, product marketing, third party sales channel design, direct and in-direct sales management and product engineering.
Managing Directors of the organisation include: David Farquhar, founder and CEO of Idesta and COO of the Interactive University; Alastair Balfour, co-founder and MD of Insider Group; Benny Placido, CEO of Pilgrim Systems; Gordon Stuart, founder and CEO of Spectra, and North American Director Tim Scannell, founder and President of Shoreline Research, based in Boston, MA (USA).
Collectively, the 2in10 team offers 350 years sales and marketing experience in the technology sector, delivered by coaching, knowledge transfer and interim management. The company maintains offices in Glasgow, Edinburgh, Boston, Tokyo, the UK and Dubai and is dedicated to helping companies drive the recruitment and management of channel partners in key target markets in North America, Asia and Europe.
To date 2in10 has worked with over 15 early to mid-stage companies in a range of software, electronics and device manufacturing sectors and has trained over 300 members of technology sector management teams
For more information on 2in10 Ltd. please contact:
David Farquhar
Mob: 0780 144 2074, Tel: 0141 404 6318
