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"You need product management if you want low-risk, repeatable, market-driven products and services. It is vastly easier to identify market problems and solve them with technology than it is to find buyers for your existing technology"

Pragmatic Marketing of Scottsdale, Arizona
(leading US consultants in technology product marketing)

Museum of Lost Interaction

Check out the ultimate in retrospective Product Management at The Museum of Lost Interactions, a project by the students at the University of Dundee's School of Computing. www.moli06.co.uk

Product Management: Building a product that will sell

Product Management is about understanding what product a market wants to buy, and how to build it at a specification and a price that the market will accept. It is a management skill and process at the heart of most of the world's leading technology corporations. A Product Manager is responsible for:

  • Identifying a market problem or opportunity that your company's technology can solve
  • Quantifying the opportunity to make sure it's big enough to generate profit
  • Communicating the market opportunity to the executive team with a business rationale for pursuing the opportunity, including financial forecasts and risk assessment
  • Drawing up a market requirements document for the engineering team
  • Providing the inputs to the positioning document for Product Marketing

2in10 has developed a method for designing and installing a Product Management process within technology product companies, to enable them to compete effectively in international markets. We can prepare your company for step-change revenue growth by transferring these critical skills to your team and helping implement them. We can then help implement the product launch.

The Step-Change Programme is the place to learn the essentials of Product Management. If you are a technology service company or a software engineering firm wishing to productise customer solutions we have a special programme to meet your needs.To learn more email "Service2Product" to info@2in10.com.