Designing for growth: setting the strategy

Our International Strategy Workshops involve your management team and 2in10 directors. They comprise a series of short, structured sessions designed to analyse your company's business strategy and its international objectives, specifically from the point of revenue growth and within insights from across the technology sector.

From that starting point we can design appropriate Product and Channel strategies ...

or look in depth at the positioning of your products in their chosen markets together with key messages...

or create a full Go-To-Market plan. Each engagement is different, depending on where you are on the international sales roadmap.

We'll ask a lot of questions during these workshops, such as:

• What is your target market?
• What problem does your product solve for that market?
• What are you great at above all else?
• What is your chosen route to market - and why did you choose it?
• What sectors and geographies do you target - and why?
• What is keeping the CEO awake at night ...

Often we find a need to gather Market Intelligence to inform this strategy work.