View from Abroad
SIP at the Center of Evolving IP Services
UK based Ubiquity Software Corp. is at the front line in the development of technology based on the Session Initiation Protocol (SIP), which is being used by U.S. carriers and others to create next-generation converged communications services like VoIP. Read what's up with SIP now!
2in10 Video Vlogs! First in a planned series of video VLogs, focusing on product and channel marketing concepts and strategies.
Up front is Bruce Lynn, Head of Server marketing for Microsoft (UK).
All 2in10's programmes are research-led, based upon a combination of the collective 350-plus years of experience within our team and the continuous updating of our knowledge base through our partnerships with some of the world's leading corporations. You're welcome to keep revisiting this page to update you own knowledge of the very best of Marketing and Sales excellence.
"As a company, Highnet is well-established and successful in the business telecoms sector. However, there are some specific challenges in driving growth forward with constantly evolving technologies. The (2in10 Executive Master Class Series) promised an opportunity to explore some of these challenges, particularly in relation to channel management and marketing, and also with regard to product management.
2in10 delivered well-structured and interactive sessions which were highly informative and very enjoyable. Their knowledge and enthusiasm were evident from the outset, and they showed great skill not only in keeping the subject matter keenly relevant to the participants but also in responding and adapting to their needs. The results exceeded my expectations.
During the course of the Masterclass Series, and directly influenced by it, Highnet made some key decisions which are already proving their worth just a few months later. As a bonus, the course provided some genuine personal development and a great opportunity for interaction with other businesses.
I wouldn’t hesitate to recommend 2in10 to anyone – they can understand and help your business, and they certainly know their own."
David Alldritt
IPT Product Manager
HIGHnet
"There is example after example of a better technology losing out not because the technology was weak, but because their competitor's channel was more powerful. The best product doesn't always win. The best engineering doesn't always win. The recipe for innovation can't stop at engineering."
- Anthony Medeiros, Senior Director of Global Channel Strategy, Sun. Click here to read the full interview.
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“We do an awful lot through channels and really leverage channel partners, as we cannot hope to cover all the customers ourselves. In many countries, we explicitly go through channel partners, and in others we cover all but the largest customers through these partners. It’s probably at least half of our total sales that go through channels – they are that important.”
- Crawford Beveridge CBE,
Executive Vice President and Chairman, EMEA, APAC and the Americas
Sun Microsystems Inc. Click here to read the full interview.
