2in10 Directors include some of the world's most respected technology analysts and researchers. Tim Scannell brings a regularly updated view from the US market through his Tech Letter from Abroad, Mike Grant offers insights from Cambridge and London, whilst former Lotus CTO Nick Shelness offers a truly global perspective.
However, even the best research is useless unless it has relevance to your business sector and product development and marketing strategies.
This is why 2in10 takes a narrowband approach to broadband strategic research. Our reports go beyond the numbers to deliver fast and useful information that can easily be applied to any product or channel marketing strategy. It is knowledge at the speed of right!
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May 2007
Developers Driven to Pack More Capability and Muscle Into Small Phones
Next month, Apple Computer will start shipping its much-anticipated iPhone, an extremely multimedia-aware handheld device that is expected to establish a new competitive level in the U.S. cellular phone market.
Apple is hoping the new entry will prove every bit as successful as its iconic iPod music player, which commands about 70% of the MP3 player market.
Marketing and positioning the iPhone, however, may a be a lot tougher since an increasing number of cell phone users – especially those in the business sector – select devices based on the availability of applications and solutions.
Not suprisingly, a number of new and not-so-new companies are planning to embed and layer IC technologies into a cell phone’s already crowded neighborhood to deliver a range of new applications and services that may change the whole nature and use of a cell phone.
Click Here to read more.
January 2007
The majority of wireless activities today consists mostly of unlicensed 802.11 WiFi (WLAN) or licensed cellular (WWAN) communications networks.
But, there is an emerging high-speed wireless technology, called Mobile WiMAX, that is not only capable of providing ‘broadband-class’ services, but is also better equipped to handle multimedia-rich information and support more users in congested urban settings. Experts say it may also be a less expensive and more viable alternative to cellular communications when it comes to high-bandwidth applications and data.
Click Here to read more.
December 2006
An increasing number of companies, large and small, are looking at software-as-a-service (SaaS) as a viable option for expanding existing product and channel markets, as well as developing new routes to market.
A number of companies have already started to adopt SaaS in order to get solutions implemented more quickly, achieve faster ROI and lower their IT costs.
Click Here to learn more.
