Digital Industries Key to Scotland's High-Tech Future
A good part of Scotland's high technology future may reside in the "digital entertainment" sector, which already employs some 100,000 people, and generates sales of £5 billion, according to a report released recently by Young Company Finance and venture management firm 2in10.
In fact, the current employment numbers in digital entertainment nearly match those in Scotland's current financial sector, says the report, which was supported by Scottish Enterprise. The report pointed to a possible global digital entertainment marketplace estimated to be worth $1.5 trillion (£760bn).
Details of the Digital Entertainment in Scotland report and the potential of the Scottish digital industries were outlined at a one-day conference held in Glasgow and attended by some 150 delegates.
Presentations were made by 2in10 Chairman Alastair Balfour, CEO David Farquhar, 02 chief technology officer Mike Short, and others.
Read more on the report and the conference in an article that appeared in The Scotsman just prior to the event.
2in10 helps transform ambitious technology companies into international success stories. We do this by embedding the Product and Channel best practices used by the world's leading technology companies to drive a step-change in your revenues and transform your approach to marketing.
We grow the value of technology companies by making them Market Ready, enabling you to sell your products initially into the domestic market and then internationally. We bring over 350 years of collective Sales & Marketing experience in the technology sector delivered by coaching, knowledge transfer and interim management. We have offices in the UK, US, Dubai and Japan and help our companies drive the recruitment and management of channel partners in key target markets in North America, Asia and Europe.
_______________________
For details, and to sign up, please email 2in10 Ltd. at info@2in10.com
"2in10 delivered well-structured and interactive sessions which were highly informative and very enjoyable. Their knowledge and enthusiasm were evident from the outset, and they showed great skill not only in keeping the subject matter keenly relevant to the participants but also in responding and adapting to their needs. The results exceeded my expectations."
David Alldritt
IPT Product Manager
HIGHnet
Click here to read more testimonials from 2in10 clients.
2007 Brings a Number of Successes for 2in10 Strategies
In 2007, 2in10's team of product and channel experts have succeeded in:
Productising a global solution for a software engineering firm using product management best practice
Negotiating channel relationships with two global vendors for a young logistics software company to take their product to market
Designing product and channel management processes for a £6m electronics manufacturer
Defining a new channels-based strategy for a £15m enterprise software company
Implementing marketing and sales plans for a software value added reseller and a channel relationship with its US partners
Developing a presence and identifying distribution and technology partners in the Japanese marketplace for a mobile content company
_________
“If you’re going to take a product to market, you have to address the problem that the market wants solved and how it wants to buy from you, rather than always being in the garage fiddling with your toys.”
- David Farquhar, 2in10 CEO, in a recent issue of Scottish Business Insider.
I have to say that the results surpassed our expectations. All of the companies benefited greatly from the forthright advice and processes introduced by 2in10.
They are now all significantly better placed to succeed in today's highly competitive markets. The inclusive but
challenging style of the 2in10 team succeeded in building a mutual support culture amongst the directors of the various businesses, which
we hope will continue."
Joanne Blanusa
HIE, Knowledge
Economy Team
______
