Eddie Sinnott, Product Manager, Microcontroller Division, Freescale Semiconductor
Jeffrey Glass, Venture Partner, Bain Capital Ventures USA
Crawford Beveridge CBE, Executive Vice-President, Sun Microsystems
The Freescale Formula: "It's All About Accurately Capturing Customer Needs"
An Interview with Eddie Sinnott, Product Manager for the Consumer & Industrial Operation, Freescale Semiconductor’s Microcontroller Division.
"You’ve got to have someone in the company who can do market research and craft a strategy that is grounded in financial common sense and does not overstretch the capabilities of the company. You also have do everything at the right time, growing your capacity and manufacturing capability at the same time as you’re growing your customer base. "
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An interview with Jeffrey Glass, Venture Partner, Bain Capital Ventures
"The key in an early stage company is to recognize the fact that you’re initial go-to-market strategy is very unlikely to be your final strategy. The people that I have seen be most successful are those who are very self-aware and responsive to what they are seeing and ...able to adapt quickly in terms of that go-to-market strategy."
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"Engineers, God bless ‘em, have a tendency to produce the niftiest technology irrespective of whether there is anyone out there with the slightest interest in what it will do. The whole notion of really understanding customer needs and feeding those needs back into your design processes so that products are relevant is a very important issue for us."
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"There is a natural conflict between an engineering community and a marketing community. Just because you get one product right, doesn't mean you'll get the next product right. A product marketer is constantly looking at how that customer and the market needs are changing and choosing the right things to keep it fresh and real."
