Events

 

Product and Channel: The Fast Way to Market

2in10 presents a series of seminars on developing best practice within your organization, covering Product and Channel Management. 

These are designed for the CEO and senior managers involved in technology product development and looking to find routes to market.

The series of six connected seminar/workshops will emphasize learning by example and feature practical exercises that can be applied to your company and product plans. Seminars will be delivered by 2in10’s experienced practitioners, who have held senior product and channel roles in some of the world’s leading technology product companies.

What is Included in the Workshops?

The six workshops will cover a number of key topics related to product and channel management, product and channel marketing, marketing communications and sales management strategies. These topics include:

• How to build a product the market wants to buy
• Gathering and presenting requirements for a market.
• How to develop strong messages and competitive positioning
• Finding ways of getting your message to the market
• Understanding how channels work and how to attract them
• How to manage channels for turnover and profit
• Direct versus Indirect Selling Techniques

Planning for the 2008 seminars is now underway.  Companies and individuals interested in attending these useful and effective events are encouraged to contact 2in10 for more details.

Cost: £750.00 per person